Watches the market towards the internationalization of the road
30 years of reform and opening up, China's watch industry is developing rapidly. According to the research data Chinese Industry Research Center shows, at present our country has become the world watches production big country, the world watches the processing base, the product yield is among the highest in the world, the varieties of products are also diversified and serialized, basically meet the needs of different consumer groups in china.
There is a general manager for many years experience of undertaking watch exhibition Shenzhen Jingpin exhibition Culture Communication Co., Ltd. Huang Boshan has deep experience to say, 30 years, watch production center in China to Shenzhen as the representative of the Pearl River Delta from the production and operation of a handful of large state-owned enterprises, built a new watch and processing base in china. The horological extraordinary creativity now use variety of new materials to produce, both indicating time, and dotted with space, earth decoration, already from the timing tool incarnation as a symbol of personal identity and wealth. In the "2010 China (Shenzhen) International Watch Fair" (hereinafter referred to as "Shenzhen Watch Fair") as an example, it is not only to release new products and brands, expand trade channels display platform, fashion conference is bright; it is the arena, but also show.
Celebrity endorsement way of brand building
Open the city quickly with celebrity effect field, watch enterprise marketing skills. By signing famous artist Louis Koo Dongfeng Fiyta will dress up in the "Shenzhen Watch Fair". The main push of the triumph series, between design style between business and leisure, catering to Chinese consumers, in recent years the mainstream aesthetics. And just won the enjoy "global industrial design Oscar" reputation of the German Red Dot Design Awards Fiyta Masters Series space table "Skywalker", will also enter the people's vision again. Coincidentally, Hunan satellite TV host Wang Han wore Geya watches, become a new table image spokesmen; famous Hongkong movie star Kenneth Chan was also invited to be the spokesman for the image of Bao Shijie. Even the Hongkong famous economist Professor Lang Xianping also by Renault table phase, become fashion watch "model".
Brands, the road to international development
Brand is the intangible asset of an enterprise is the most important, to create a brand is not easy, for a long time to establish a brand is not easy to. With the help of high-end exhibition display enterprises pay more attention to the brand construction, technological innovation and R & D capability of show business, open up a broader market space is a have farsightedness entrepreneur wise choice.
Will be held on July 1, 2010 to 4 in Shenzhen Convention and Exhibition Center held the "Shenzhen Watch Fair", warmly welcomed by the vast number of clocks enterprises at home and abroad. Fiyta, EBOHR, king, Rossini, seagull, Ba and other old brand of domestic watches enterprises was the last exhibition booth area expanded; the new power of the watch industry, Porsche Renault with outstanding performance will show in this exhibition style. The overseas brand area is also no lack of new faces, timex, holy Pura, card Denon, mango for the first time to Chinese market "test the water"; for having heard it many times, the Casio oriental table, jeep, Heng Bao will come on stage ceremoniously.
According to the exhibition organizers, more than 500 companies together Asia Europe and more than 20 countries and regions will be in more than 1400 booths, display the foreign brand watches, movement, clock, digital calendar, clock and watch parts, watch machinery and equipment, to attract the world more than 20 countries and regions, nearly 40000 visitors procurement. Fully demonstrated the Chinese huge market energy and excellent and convenient production coordination ability. The exhibition, after the mechanical watch, quartz watch timer third generation -- wave watches enterprises collective appearance, indicates that China is second only to Germany, England, Japan, the United States after fifth have the wave table technology country, our core technology part of the clock has been in line with international standards.